by Ian Gordon on August 12, 2011
Startup Daddy is a Business Startup Podcast hosted by Ian Gordon. We discuss the issues surrounding getting a business started, and growing that business once you get it off the ground.
In this episode, I answer some questions from audience email. Some of the topics covered include:
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by Ian Gordon on April 11, 2011
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This episode of Startup Daddy, I talk about where I’ve been for these last six months, and what my plans are for the podcast moving forward.
Subjects covered:
- I give an status update on Memory Deck
- Launch of my new Marketing Blog
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by Ian Gordon on October 15, 2010
The Importance of Expanding Your Personal and Business Network
The importance of your personal and business network cannot be overestimated. When I talk about network I am not talking about the way your computers talk to each other or the internet, I am talking about the people you know and that know you. This has been a tough year for a lot of people, and I am no exception. The only thing that kept it from being disastrous for me was my network.
Who knows you?
I define my network as the people I know and that know me. Chris Brogan says, “It’s not who you know, it’s who knows you.” It’s so true! It doesn’t matter how many people you follow on Twitter, or how many follow you, it’s how many ready what you tweet. How many actually know who you are. That goes for all the social networks.
This is important offline too. If you have a job, how many of the important people in your organization that make the decisions that impact you actually know you? If you have or you’re starting a business, how many of your customers know you? How many of your vendors? What about competition? All of these people can help. Yes, it helps to personally know your competition and for them to know you.
It is important to do this because “Be there before the sale” is just marketing speak for the Boy Scout motto, “Be prepared.” If you are going to start a business, you want to have as many people know who you are as you can. You never know where that next huge customer or linchpin employee or investor is going to come from. If you are looking for work, it is even more important.
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