Startup Daddy is a Business Startup Podcast hosted by Ian Gordon.  We discuss the issues surrounding getting a business started, and growing that business once you get it off the ground.

In this episode, I answer some questions from audience email.  Some of the topics covered include:

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Startup Daddy Lives

by Ian Gordon on April 11, 2011

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Startup Daddy Business Startup Podcast Milk CartonThis episode of Startup Daddy,  I talk about where I’ve been for these last six months, and what my plans are for the podcast moving forward.

Subjects covered:

  • I give an status update on Memory Deck
  • Launch of my new Marketing Blog

 

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You Can’t Build an Ark When It’s Raining

by Ian Gordon on October 15, 2010

ArkThe Importance of Expanding Your Personal and Business Network

The importance of your personal and business network cannot be overestimated.  When I talk about network I am not talking about the way your computers talk to each other or the internet, I am talking about the people you know and that know you.  This has been a tough year for a lot of people, and I am no exception.  The only thing that kept it from being disastrous for me was my network.

Who knows you?

I define my network as the people I know and that know me.  Chris Brogan says, “It’s not who you know, it’s who knows you.”  It’s so true!  It doesn’t matter how many people you follow on Twitter, or how many follow you, it’s how many ready what you tweet.  How many actually know who you are.  That goes for all the social networks.

This is important offline too.  If you have a job, how many of the important people in your organization that make the decisions that impact you actually know you?  If you have or you’re starting a business, how many of your customers know you? How many of your vendors?  What about competition?  All of these people can help.  Yes, it helps to personally know your competition and for them to know you.

It is important to do this because “Be there before the sale” is just marketing speak for the Boy Scout motto, “Be prepared.”  If you are going to start a business, you want to have as many people know who you are as you can.  You never know where that next huge customer or linchpin employee or investor is going to come from.  If you are looking for work, it is even more important.

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Review of UnMarketing, by Scott Stratten

October 14, 2010

I don’t do a lot of reviews here, but since the interview I did with Scott Stratten was one of the most listened to and commented on episodes of Startup Daddy, I figure I owed it to him and you to check out the book once it came out. I pre-ordered the book because I [...]

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The Best Books To Read When Starting A Business

June 14, 2010

In this episode of Startup Daddy, I talk about the best business books for starting a business, and a service that makes it easy to share large files with clients (or anyone else).  I get asked about books a lot, so I made a new page on this site called, Recommended Reading.  I thought it [...]

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The Biggest Challenge Starting My New Business So Far

May 29, 2010

[Audio clip: view full post to listen] This episode of Startup Daddy,  I talk about one of the challenges I have been facing getting my new business going.  Starting a business with young children in your life is hard. Period.  Hopefully, by talking about some of my challenges, I can encourage some of you, to [...]

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To Succeed In Business Be A Chef, Not A Cook

May 7, 2010

I have a lot of irons in the fire. All of the successful entrepreneurs I know, do too. If you have the mind of an entrepreneur, you are constantly seeing new opportunities. You come up with business ideas like authors come up with story ideas. Good business is art.  To create great art, you need [...]

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Facebook Social Plugins- Do You Like It, Or Do You Like Like It?

April 23, 2010

[Audio clip: view full post to listen] In this edition of Startup Daddy, I talk about changes Facebook made this week, and Facebook Social Plugins. They are big changes that impact not only traffic to your website, but the way you can market your business. If you have a Facebook Fan Page for your business [...]

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When To Keep Your Day Job and NOT Start A Business.

April 14, 2010

In the last episode of Startup Daddy, Scott Stratten got me thinking about why someone should consider not starting a business. He said that nobody really talks about it and he’s right.  So I’m saying it now. You may not be cut out to be an entrepreneur.  If you’re not, you should not start your [...]

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Scott Stratten Interview: Unmarketing And Social Media Advice For Entreprenuers

April 9, 2010

[Audio clip: view full post to listen] Download the Mp3 In this episode of Startup Daddy, I interview Scott Stratten, president of Unmarketing, and author of a soon to be released book: UnMarketing: Stop Marketing. Start Engaging (affiliate link). Scott has a successful company, popular marketing blog, busy speaking schedule, and a book deal with [...]

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